Cosmoprof Marks Return to Physical Format With Special Edition

BOLOGNA, Italy — “This is the first step toward a full restart,” said Cosmetica Italia’s president Renato Ancorotti at OnBeauty by Cosmoprof Worldwide Bologna, the special format the beauty trade show hosted Sept. 9 to 13.

While the official fair has been postponed until next year for March 10-14, to be followed by the first edition of the Milano Beauty Week slated for March 15 to 21, revealed Ancorotti — Cosmoprof’s organizers decided to stage a smaller, physical event to encourage and restore IRL business opportunities among beauty operators.

Yet many exhibitors and visitors considered this more a symbolic moment rather than a real business occasion. Entering the halls of the Bologna fairgrounds confirmed the feeling, as the size of the show was even more scaled back than expected and a considerable number of key beauty companies were missing at the only five pavilions dedicated to the show.